Wednesday, November 14, 2018

Changing the Joint Up

I could just turn space into the equivalent of a Twitter feed, with a 280-thought limit. That gets the diversion monkey off my back and feeds the content monkey at the same time. Hell, if I tripled my readership, I could hit double digits.

Marketing

In advance of said convention, though, I did an incognito search for Bob Land edits (with no quotes). I was pleased with the result, especially with what I am learning about SEO from what in some ways is my best "client."

I was hesitant to put this blog URL on a business card, mostly because every other time I have purchased the usual allotment of 500 cards, something happens to cause them to go out of date after I've distributed about 40 of them—and I never know when the blog might go dormant for another nine months or I just want to pull the plug on the whole thing.

This time, I kept the business card to the essentials, and I left off indexing: name, d/b/a (unofficial), services, email, phone number. And, lordy, the folks running the Minuteman Press on the Tennessee side are a window into the local culture. Cash and checks only. Woman who runs the place gives you a look that pierces right through your eyes to the back of your head, while chortling in a manner than only four-pack-a-day smokers can do. Her husband, I presume, has big ol' muttonchops and some other beardy thing going on. And a grandkid or two and a beagle. I walked in there about 4.10p on Monday, and I think I caught them as they were getting ready to leave, well in advance of closing time at 5p.

Editing Tips

This blog provides editing tips in a more, eh, anecdotal manner. Over the years, though, I've printed more than enough pieces of sample correspondence to use if you want to establish with people you barely know that you're a seething malcontent.

Proofreading Tips

(1) Pick up a copy of Highlights for Children. Go to the page to find differences between the two images. Find them all. (2) When venturing to impress an object of sexual desire, pointing out errors on menus only goes so far.

Indexing Tips

Run. Now.

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