I was working for a typesetting and design firm in Atlanta (name forgotten) along with one of my all-time favorite typesetters, Jerry Ramsey. (Oh, god, once I get off on Jerry Ramsey, this story's not going to be so quick. One sentence into a freaking post, and I'm already off on a tangent.)
Tangent: Way back when, when I was essentially a kid (about 26 years old), I was writing and editing life and health insurance textbooks. One of the reasons I was hired into this company is that, unlike most English majors, I actually had worked in print production for about three years -- at a printing plant and at a typesetting shop. So I thought I knew a little more than my peers about typesetting. Maybe that's true, maybe not, but with the arrogance of youth, I cast about to find my own person to typeset the book that I'd been working on for the last two years.
I don't know how I found him, but into my life comes Jerry Ramsey. Jerry at the time was working for a typesetting firm that Coca-Cola had essentially bought (or rented) and brought in house. This is what Coca-Cola would do in those days: find a design firm, and bring them in to work on Coca-Cola's materials for a year or two, then replace them with someone else.
Jerry was, to put it mildly, a great typesetter, and a true character. He was extremely demanding of himself and of those around him, which meant we drove each other crazy, because I was at my all-time anal proofreading heights (or depths) at that time. At my freelance gigs, I'd point out leading problems that amounted to about 1/128th of an inch and keep sending 'em back to be corrected until they finally got fixed.
So, I hired Jerry to typeset my first professional work as an editor, Accounting in Life and Health Insurance Companies (winner of the 1987 Elizur Wright award for the year's most outstanding contribution to the literature of risk and insurance). Well, as great a typesetter as Jerry was of advertising materials, he was not a typesetter of books. There is a difference. (There are so many potential tangents here; I'm really restraining myself.) So I'm beating my head against the wall trying to make Jerry make this damn thing look like a book, and Jerry's doing all he can to avoid beating the hell out of me, and he could do it if he wanted to.