Cook-book misprint costs Australian publishers dear
http://news.bbc.co.uk/2/hi/asia-pacific/8627335.stm
An Australian publisher has had to pulp and reprint a cook-book after one recipe listed "salt and freshly ground black people" instead of black pepper.
Penguin Group Australia had to reprint 7,000 copies of Pasta Bible last week, the Sydney Morning Herald has reported.
The reprint cost A$20,000 ($18,000; £12,000), but stock in bookshops will not be recalled as it is "extremely hard" to do so, Penguin said.
The recipe was for spelt tagliatelle with sardines and prosciutto.
"We're mortified that this has become an issue of any kind, and why anyone would be offended, we don't know," head of publishing Bob Sessions is quoted as saying by the Sydney newspaper.
Penguin said almost every one of the more than 150 recipes in the book listed salt and freshly ground black pepper, but a misprint occurred on just one page.
"When it comes to the proofreader, of course they should have picked it up, but proofreading a cook-book is an extremely difficult task. I find that quite forgivable," Mr Sessions said.
If anyone complains about the "silly mistake," they will be given the new version, Penguin said.
Sunday, April 18, 2010
Thursday, April 8, 2010
Two more happy customers
Hi there
When I got my first glimpse of the index you wrote for The Cat and the Toaster [Wipf and Stock, 2010], I thought I should write and say thanks. I spent a half hour just reading it over. Later I found that Dr. Hall had done the same thing. And the other day someone else told me he was reading the book, and I asked how far he had gotten. "Well," he said, "actually, I started with the index."
Writing to you was one of those nice thoughts we have sometimes, and then ignore... But I just opened it again to track down a quote, and after finding it so easily, I told myself it is time to write to you!
Thanks, Bob. You did a masterful job with that index. Your work is a tremendous asset to the book.
You make us look good, and we are grateful for your help and your good work.
With appreciation,
Steve Daman
Emmanuel Gospel Center
Boston
=================
Dear Bob,
We had a meeting this week with our new publisher NYU Press, and the director of production was gushing about the high quality of the copyediting. So we told her why and she asked for your contact info.
[from the folks at the American Human Development Project]
When I got my first glimpse of the index you wrote for The Cat and the Toaster [Wipf and Stock, 2010], I thought I should write and say thanks. I spent a half hour just reading it over. Later I found that Dr. Hall had done the same thing. And the other day someone else told me he was reading the book, and I asked how far he had gotten. "Well," he said, "actually, I started with the index."
Writing to you was one of those nice thoughts we have sometimes, and then ignore... But I just opened it again to track down a quote, and after finding it so easily, I told myself it is time to write to you!
Thanks, Bob. You did a masterful job with that index. Your work is a tremendous asset to the book.
You make us look good, and we are grateful for your help and your good work.
With appreciation,
Steve Daman
Emmanuel Gospel Center
Boston
=================
Dear Bob,
We had a meeting this week with our new publisher NYU Press, and the director of production was gushing about the high quality of the copyediting. So we told her why and she asked for your contact info.
[from the folks at the American Human Development Project]
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