Avoiding work momentarily, I'll give the genesis of the Land on Demand name. People find it clever -- although I'm often asked if I'm in real estate -- but it came about rather serendipitously. Certainly it was not the result of any intensive marketing brainstorming session, or even of a particularly positive mix of chemical elements.
About 12 or 13 years ago I had started my full-time freelancing endeavor, and Tere (my wife) was working at a law firm about a mile from the house. This was, of course, in the days before emailing documents became standard, so same-day couriers were rather important in the legal community. And because of the importance of their service, they were able to charge ridiculous amounts for getting a document from point A to point B in a hurry.
Because my freelancing was (a) just getting off the ground and (b) almost entirely for Atlanta clients for whom I worked on-site (ad agencies, typesetting firms, etc.), I spent a lot of time in the car or in a position of downtime. I was talking with Tere while she was up at the office, and she mentioned that the attorneys were getting a courier service to take some documents somewhere. I said, "Hell, I'll do that for half of what those other services charge. It'll be Land on Demand."
And thus, dear readers, was the birth of a moniker that I spent about 7 years trying to build up, because I treated it not only as a name on a business card but as a mission statement, and 5 years trying to convince people that, no, really, I actually need some time to work on your document.
So Land on Demand began as a budding, almost imaginary courier service with exactly one client . . . who took me up exactly one time on my offer. And I wonder how many courier services have been put out of business by the ubiquity of email.
Back to work.