Sunday, August 14, 2016
Protecting That Brand
I'm talking about Drano, and not because the current manuscript makes me want to drink it.
The current manuscript does, however, mention the product, so I am doing my little A-student copyeditor thing and checking the proper treatment of the brand name online.
All the text says "Drano." All the labels say "Drāno."
I'm going with the text. It's just interesting that the folks at S. C. Johnson and Sons show the pronunciation in the label -- a nod to something or another, or maybe the folks didn't want such a product carrying what might otherwise be the pronunciation. "Drah-no" sounds a bit ambivalent for poison.
Back to your regularly scheduled programming.